A Wasted "Black Friday" Opportunity?

Some stores are running huge ads in print or electronic media for fantastic deals on the Friday morning after Thanksgiving big sales event known as "Black Friday". But Kroger Corporation which acquired Fred Meyer stores a few years back is using the opportunity to promote an ad that is a TWILGHT ZONE parody about missing socks and a half price sock sale with little else promoted in the ad. A clever bit of advertising, or a grand wasted opportunity? Black Friday morning sales will only tell. My best guess is that few customers will be knocking down the doors at 5 in morning for a half price pair of socks when they could be scooping up far better specials elsewhere.