Nothing is much worse product advertising than this. But, the UK owner of Segway was killed when a heavy duty version of the scooter transportation device rolled over cliff killing him. Jimi Heselden, 62, was a multimillionaire defense contractor who became wealthy as a result of the Iraq and Afghanistan wars selling a wire basket device better than sandbags at defending allied soldiers against mortar attacks and other explosive devices.
Heselden was a former miner who left school at age 15, but managed to accumulate a $260 million fortune through his military contracts. In December, Heselden acquired the U.S. company that owns the Segway devices. He had been testing a new cross-country version recently, and was using the heavy duty version to survey his large England estate.