Thursday, December 09, 2010

Conan O'Brien's Ratings Stabilize

The good news for Conan O'Brien is that the ratings freefall seems to have stopped and stabilized at an average audience of about 1.5 million viewers per episode. In addition, CONAN continues to attract the youngest audience of any late night talk show, making the talk show desirable to advertisers as well.

Although this audience is only about half of the premiere episode, TBS has to be grateful that this average of 1.5 million viewers is relatively acceptable enough for a low budget talk show and hopefully can be built on over time. TBS is likely to give O'Brien much more time to develop his show than NBC did. However, by cable standards CONAN is hardly any great success story. AMC's WALKING DEAD drew a staggering 6 million viewers last week, and the Shakespearian-inspired biker drama, THE SONS OF ANARCHY drew 3.6 million viewers.