Wednesday, October 05, 2005

Toyota Sets A Positive Challenge For A Better World

Last night I saw a new ad by Toyota that offers one of the most positive challenges to the industrial world yet. It offers all the benefits of cleaning up the air by the development of more hybrid automobiles. I can't remember seeing such a positive and uplifting vision of the world as promotted in this ad. No politician has ever made me so hepeful for a positive future as this ad can promote. This ad is just plain wonderful.

Next to heaven on earth, the vision of a society free of as much pollution as possible where all persons can go for a walk or play outside, live longer, have less health problems, is a grand vision for a great new way of life. Cities may be crowded, yet the air would be better than in decades. A person could go outside and take a breath of fresh air. And the world dependence on oil could be reduced if most new vehicles were based on hybrid technology.

But more advances towards clean air could be undertaken as well. More electric, less gas lawnmowers. A ban on all public smoking, except in the privately owned home of the individual. Less smokey backyard barbeque units. More electrically heated homes, less ones that burn oil. More older homes retrofitted to burn clean hydrogen, where only harmless water vapor, not smoke is the exhaust product. Less smokey fireplaces, or burning wood or old pallets.

Toyota presented a great vision for a wonderful world where illness such as cancer and asthma could be greatly reduced. People could live much happier without constant health problems from so much unnecessary sinus, lung , throat, tongue or other painful chronic pollution caused problems, or the need for the daily use of decongestants or allergy preparations. Instead of a chronic escalation of illnesses that alarm the Surgeon General and others, Toyota offers a vision where life actually improves, not worsens.

I think society should embrace this high standard that Toyota offered in the ad. The benefits are too great to ignore this challenge, and the mitigation of so much pollution caused suffering, illness and more full enjoyment of life cannot be ignored. This ad is just plain terrific.

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