Tuesday, June 02, 2009

Hummer Likely Sold To Chinese Company


There is a strong likelihood that GM's Hummer brand has been sold to a huge Chinese industrial company, Sichuan Tengzong Industrial Machinery, Co. The Chinese company will apparently continue to build the Hummer vehicles in the existing American Shreveport Louisiana plant for at least the next year. The production of the military style HMMWV are actually produced by a different company, AM General, the only existing spin-off of the old American Motors Corporation.


Part of the problem from the beginning for the Hummer vehicles were the very high price tag. The vehicles were always a very high end SUV with only a limited market. This past year with the economy slipping so badly, the sales really fell off badly, erasing any real profitability for the brand.


For the Chinese company, it should give China it's first major entry into the American auto market and the use of some dealerships to beginning extending it's reach to eventually market Chinese-produced automobiles in the U.S.


It almost could have been expected that either a company from China or India would purchase the Hummer brand, as corporations from these countries have proven to be most interested in brands such as Land Rover and Jaguar in recent history.

0 Comments:

Post a Comment

<< Home